The Simplest Guide To...

From customer service to business planning, we've got it covered on our blog

The X Factor

For every business, success or failure will ultimately be determined by how well you know your customer and how well you meet or exceed their expectations.

Do you know what your customer truly values? And do you know what they really want from you? What is their pain point?

If you know the answer to...

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What's The Missing X?

sales & marketing Apr 08, 2019

What do your customers truly value?
Are they telling you themselves?
Do you know what they really want from you?


If we're trying really hard to create happy customers, it's a good idea to make sure it's working. We need to be listening to our customers, understanding their experience with our business,...

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5 Star Raves

sales & marketing Mar 26, 2019
Are you creating happy customers?
Do you know what they are saying about you?


One of the key aspects of customer service, as touched on in 50 Shades of Love, is creating customer delight, resulting in happy customers. Consider, how important happy customers are to the future success...
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Deal... Or No Deal?

sales & marketing Mar 12, 2019
Love it or hate it...
Selling or being sold to...
Should it be pressure or pleasure?


With your prospective clients moving through your Customer Sales Journey (see Mixed or Matched Messages) and marketing messages tailored to your target audience (see The...
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The Perfect Match

sales & marketing Feb 26, 2019
Communication is the key to good marketing...
Are you delivering the right message,
at the right time, to the right people?


As an introduction to sales and marketing, in our previous blog we looked at the Customer Sales Journey: Mixed or Matched Messages. Now, let's take a closer look at...
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Mixed or Matched Messages

sales & marketing Feb 12, 2019
Your customers are on a journey.

Do you know where they're at...
and is what you offer appropriate
to where they want to go?


For many businesses, sales and marketing is the key driver of growth - and therefore justifies time and effort perfecting it. Over the next few posts we shall...
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ORM (Online Reputation Management)

sales & marketing Jan 29, 2018

Sonny Cutting - Managing Director - Sussex Pages

The term ‘online reputation’ is a myth, because your ‘online reputation’ in today’s digital world is, simply put, your reputation. The power of the internet and your presence online, is not to be ignored or underestimated.

...
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Customer Feedback Underpins Business Success

sales & marketing Dec 11, 2017

Emma Pearce – MD and Marketing Consultant – Pearce Marketing

A business that uses marketing properly is customer focused, which means:

  • knowing who your customers are
  • researching their needs and preferences (what they want and value)
  • communicating how these needs are better met by the...
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Single or Double Sided business cards?

sales & marketing Nov 06, 2017

Sonny Cutting - Managing Director - Sussex Pages

As a company, we go networking 2-3 days a week. Yet time after time, we get given one-sided business cards. We ask the question why?

  • Why would you use a one-sided business card when you can have double the space?
  • Why would you waste the opportunity to...
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Re-Marketing/Re-Targeting: What, Why and How

sales & marketing Oct 02, 2017

Matt Southam - Director - MJS Media

Remarketing: the process of marketing your products and services to those who have already expressed an interest in them.

In this blog, we will look at ways that you can do this, the benefits (as well as some negatives) and how remarketing is more...

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