The Simplest Guide To...

From customer service to business planning, we've got it covered on our blog

The X Factor

For every business, success or failure will ultimately be determined by how well you know your customer and how well you meet or exceed their expectations.

Do you know what your customer truly values? And do you know what they really want from you? What is their pain point?

If you know the answer to...

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Plan to Fail?

business planning Dec 31, 2020

Plan to Fail!

As the old adage goes – failing to plan is a plan to fail.

According to the Telegraph, prior to 2020 (!) 20% of new businesses failed to make it past their first year, and a staggering 60% went bust within their first three years.

The primary reason – They didn't have a...

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Money Matters!

finances Dec 14, 2020

Your money mindset is your unique set of beliefs and your attitude about money. It drives the decisions you make about saving, spending and handling money. When it comes to running a business your money mindset is critical to its success.

According to Marc Pearlman of the...

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The 7 Essential Skills every Entrepreneur needs to Master to be Successful

entrepreneurship Dec 01, 2020

Let’s be honest – running a business isn’t easy.

And let’s be even more honest – being a super-successful entrepreneur is even harder.

But it is possible, with the right mindset, determination and the development of any missing skills.

So which skills are most important...

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What's The Missing X?

sales & marketing Apr 08, 2019

What do your customers truly value?
Are they telling you themselves?
Do you know what they really want from you?


If we're trying really hard to create happy customers, it's a good idea to make sure it's working. We need to be listening to our customers, understanding their experience with our business,...

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5 Star Raves

sales & marketing Mar 26, 2019
Are you creating happy customers?
Do you know what they are saying about you?


One of the key aspects of customer service, as touched on in 50 Shades of Love, is creating customer delight, resulting in happy customers. Consider, how important happy customers are to the future success...
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Deal... Or No Deal?

sales & marketing Mar 12, 2019
Love it or hate it...
Selling or being sold to...
Should it be pressure or pleasure?


With your prospective clients moving through your Customer Sales Journey (see Mixed or Matched Messages) and marketing messages tailored to your target audience (see The...
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The Perfect Match

sales & marketing Feb 26, 2019
Communication is the key to good marketing...
Are you delivering the right message,
at the right time, to the right people?


As an introduction to sales and marketing, in our previous blog we looked at the Customer Sales Journey: Mixed or Matched Messages. Now, let's take a closer look at...
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Mixed or Matched Messages

sales & marketing Feb 12, 2019
Your customers are on a journey.

Do you know where they're at...
and is what you offer appropriate
to where they want to go?


For many businesses, sales and marketing is the key driver of growth - and therefore justifies time and effort perfecting it. Over the next few posts we shall...
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Amazing Journey - Wrong Direction

operations Mar 25, 2018

It doesn't matter how fast you travel...
if you arrive at the wrong destination.

Do your operations really serve you?

 

First - what are operations?
Operations are all the systems and process that help you deliver your product or service; this might be how you manufacture and deliver goods, how you...

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