the simplest guide to...

from customer service to business planning, we've got it covered on our blog

What's The Missing X?

sales & marketing Apr 08, 2019

What do your customers truly value?
Are they telling you themselves?
Do you know what they really want from you?


If we're trying really hard to create happy customers, it's a good idea to make sure it's working. We need to be listening to our customers, understanding their experience with our business,...

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5 Star Raves

sales & marketing Mar 26, 2019
Are you creating happy customers?
Do you know what they are saying about you?


One of the key aspects of customer service, as touched on in 50 Shades of Love, is creating customer delight, resulting in happy customers. Consider, how important happy customers are to the future success...
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Deal... Or No Deal?

sales & marketing Mar 12, 2019
Love it or hate it...
Selling or being sold to...
Should it be pressure or pleasure?


With your prospective clients moving through your Customer Sales Journey (see Mixed or Matched Messages) and marketing messages tailored to your target audience (see The...
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The Perfect Match

sales & marketing Feb 26, 2019
Communication is the key to good marketing...
Are you delivering the right message,
at the right time, to the right people?


As an introduction to sales and marketing, in our previous blog we looked at the Customer Sales Journey: Mixed or Matched Messages. Now, let's take a closer look at...
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Mixed or Matched Messages

sales & marketing Feb 12, 2019
Your customers are on a journey.

Do you know where they're at...
and is what you offer appropriate
to where they want to go?


For many businesses, sales and marketing is the key driver of growth - and therefore justifies time and effort perfecting it. Over the next few posts we shall...
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Amazing Journey - Wrong Direction

operations Mar 25, 2018

It doesn't matter how fast you travel...
if you arrive at the wrong destination.

Do your operations really serve you?

 

First - what are operations?
Operations are all the systems and process that help you deliver your product or service; this might be how you manufacture and deliver goods, how you...

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50 Shades of Love

customer service Mar 12, 2018

Do your customers feel loved and cared about?
Or do they feel you're indifferent?

No business can survive without customers, and we know it's far more effective to retain customers than to constantly seek out new ones. To retain existing customers they need to feel looked after, that their needs really...

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Are You Building Sandcastles?

product Feb 27, 2018

How highly do you rate your product?
What about your customers?

To successfully solve our client's problems, we must first completely understand what the problem is.

PRODUCT; the problem you solve for your clients

The problem you solve could also be a need, want or desire.

If you don't really know...

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ORM (Online Reputation Management)

sales & marketing Jan 29, 2018

Sonny Cutting - Managing Director - Sussex Pages

The term ‘online reputation’ is a myth, because your ‘online reputation’ in today’s digital world is, simply put, your reputation. The power of the internet and your presence online, is not to be ignored or underestimated.

...
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Stuck on the Runway

business planning Jan 15, 2018

Martin Riley - The Business Jet Engine®

What are Strategic Goals?
And why are they so hard to achieve?

Strategic goals are those that will have a significant impact on your business in the long-term. This might include creating a new offering, increasing your capacity or implementing new systems to...

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