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For every business, success or failure will ultimately be determined by how well you know your customer and how well you meet or exceed their expectations.
Do you know what your customer truly values? And do you know what they really want from you? What is their pain point?
If you know the answer to...
To successfully solve our client's problems, we must first completely understand what the problem is.
PRODUCT; the problem you solve for your clients
The problem you solve could also be a need, want or desire.
If you don't really know...