Single or Double Sided business cards?

sales & marketing Nov 06, 2017

Sonny Cutting - Managing Director - Sussex Pages

As a company, we go networking 2-3 days a week. Yet time after time, we get given one-sided business cards. We ask the question why?

  • Why would you use a one-sided business card when you can have double the space?
  • Why would you waste the opportunity to give the reader more information?
  • Why would you miss the chance to promote your business at hardly any extra cost?

We are also handed flimsy, low-quality business cards, that unfortunately give off a poor image. If you are given a business card and it is cheap and tacky, does that inspire you to use that business? Chances are, it doesn’t.

First impressions count which is why we recommend businesses use a printer which offers 450gsm weighted cards in either matt or gloss to give it the ‘wow’ factor.

The back of your business card is the perfect advertising space to promote your brand, for adding value and extending your sales pitch. It is an excellent way to boost business by keeping your business cards in the hands of prospects longer and implementing an influential call to action. By far, this is one of the most inexpensive ways to double-up on your marketing efforts.

Your business card is more than just your details; your business card is your selling point.
People will choose to either contact you or not, using that small piece of card that you hand over to them at events or during the day to day meetings. Your business card should, therefore, be as creative as possible to stand out. Include something funny and unique about your business on the back to draw people in. Getting them to linger on your name and card will cement you into their brain a little longer.

Business cards are a vital link to your customers, clients, and other businesses, so make that effort to make them special.

It can cost as little as £2 extra to print both sides... So why would you not want to do this? Go double-sided and improve your opportunity to close a deal.

Sonny Cutting - Managing Director - Sussex Pages

Sonny Cutting is the Managing Director of Sussex Pages, which is a leading provider of Creative, Digital and Social Media Management Services across Sussex. The company offers innovative solutions in these market areas. As a company, we’re committed to quality across all spectrums of business, embracing change and seeking to continually improve our services.

We are proud to strive to demonstrate positive leadership skills in all areas of the business and we always communicate in a pro-active and visionary way. Sonny is a successful entrepreneur and has helped develop several local companies.

Sonny's long-term corporate vision of the company is to reflect on the core ideology of the organisation and to stay true to the principles of the business, by nurturing our client relationships in the long term with close partnerships. Sonny also thinks that by sharing expertise, useful skills, and tips on our blogs with latest business trends and insights, that we will be able to position ourselves as thought leaders.

Contact Sonny - 01273 833 222 | [email protected]


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