Make More Targeted Progress By Building A Hyper Focused Business


From Designer to Business Coach

In my first career, I was a designer. My passion was creating products. I designed all sorts of goods from toothbrushes, beer pumps, cosmetics packaging to computer casings and medical equipment. Although I designed them to the best of my ability, I never felt I was really making a big enough difference. As I looked at myself and the people around me, I realized that it wasn’t the products in our hands but our mindset and psychology that mattered most.

It is how we think, feel and act that makes the biggest difference to our quality of life. 

Thus began my slow transition from designing products to psychology, coaching, and working with information.

As we spend more time at work than in any other place, it became apparent that I could make a bigger difference by improving the quality of our lives at work and the success people have in business, leading to The Business Jet Engine® model and suite of tools I call... The Business Jet Engine Online!

The Business Jet Engine Online

Smart Business Planning - made easy

The BJE is a model designed for business owners who want to grow their businesses. 

It shows you a simple straightforward process that you can use any time, at whatever stage of your business journey...

to plan with clarity, manage your growth and achieve your goals.

The model enables you to see your business as a system, so that you can simply and quickly identify the key parts to improve.

I've put together a suite of online video tutorials and interactive tools to guide you through the process - so you can think like an expert - as you work strategically on your goals.


You Became A Business Owner Because You Wanted...


Decide when, how and even where you work.

More time for you

Spend more time with your family and friends.

To pursue your passion

Doing what you love and do best.

This is not a dream. It's possible - and together we can make it happen!

Hi, I'm Martin Riley

I am a designer turned business coach, creator of The Business Jet Engine, and author of The Business Jet Engine Book.

With my carefully designed business model, I have helped countless business owners grow their businesses - and seen their lives change for the better as a result.

It all comes down to having a simple but powerful model you can use that reflects and focuses your business as it grows.

Simplicity by design is what I stand for. So without losing any sophistication, whatever your level, the model is quick, simple and easy to use.

But enough about me, let me show you how to get your business flying. All you have to do is download your toolkit.

The Business Jet Engine Online

Smart Business Planning - made easy


Grow Your Business -  Now


Find out how you can think and plan like an expert

- and start improving your business TODAY!