The Business Jet Engine

Improve your business, year upon year, by applying a simple model designed for business owners like you. 

Your business has the potential to grow. Be profitable. Be enjoyable. And it can start to happen - today!


Make Your Business Work For You,

Not The Other Way Around


You lack clarity and are having a hard time making confident decisions to make consistent improvements strategically

Burnt Out?

You're feeling tired and exhausted. Trying to fix too many things at once. Overwhelmed, you feel like giving up for good.

All By Yourself?

You're the one person carrying the burden of your business. It feels lonely making the hardest decisions.

Leading A Business Does Not Have To Be So Hard

Just like you, I've been there growing my own businesses, as I learnt my craft...
  • I had great Ideas but lacked the wisdom to implement them strategically.
  • I knew I had to work 'smart' but didn't know how.
  • I lacked time and  resources. Even my team weren't as engaged as they could be.
  • I  wanted to grow, but didn't know how to scale effectively.
  • My plans were best guesses. I was making it up. I didn't know what I was doing.

I was a designer, not a business expert. Not yet anyway... 

All of these problems hurt me, my business and my life. But for you, it doesn't have to be this way!

This Is Why I Created The Business Jet Engine

It often takes business owners 10 years of painful and costly mistakes to recognize all the parts required for a successful business. Whatever your current level of experience it's time to get clear on the journey and confidently plan your next steps. 


What Is Business Jet Engine Online?

Simply put, it is an interactive online course that teaches you how to make your business planning as simple as possible.

I designed a powerful framework, with additional tools, to improve your business year on year.

Honed and simplified system, tried and tested with hundreds of businesses, it will get you and your team focused - completing the tasks for greatest impact.

It  will significantly improve your time and success at work.

BJE Online Is For You If You Want To...

Grow your

Be in control with a focused plan

See the rewards of your work 

And You Want To Avoid:

Working  longer and harder

Doing everything

Wasting time on all the wrong plans

Benefits Of The Business Jet Engine At A Glance:

  • Gets your business running the right way
  • Save you years of costly mistakes
  • Grows with you as you grow your business
  • Applies, whatever your level of business acumen and growth; basic, intermediate and advanced, micro, small, medium or large
  • The more you use it, the more powerful the model becomes

You're great at what you do! You just need a system to plan your changes and growth!


Simon Bulteel

Cooden Tax Consulting

"It brings clarity of mind"

I've been working my way through the Business Jet Engine for the last two years, running a small tax consultancy with three employees and a number of other third parties who support me.

Everything was ad hoc and I was running around putting out fires.

The Jet Engine is a godsend, if you're honest and open with your appraisal of where things are.

It's given me focus and structure on the areas of my business where I can have the most impact - and areas where I can maintain the status quo. 

I was surprised that Finances and KPIs were a definite weakness for the business - despite me being an accountant!

I love that it gives you a snap shot of where you are. And because of the scoring process - if you keep a track - see how far you have come. 

I now have a lot more clarity and as a result of have been working on a brand new marketing campaign with a marketing consultant.

I'm so glad I've been using the BJE to improve my business. And whenever I get stuck - I go back to the eBook and the basics.

The Truth Is, No One Can Tell You How To Run YOUR Business!

Bombarded with advice, everyone will tell you what you need to. But no one really knows YOUR business like you do.

Ultimately, you have to make the difficult decisions. This is why the Business Jet Engine allows you to see your business clearly. Analyse your situation. And decide your next steps with confidence.

All you need to do is to learn how to apply it!


What Is Included In The Business Jet Engine Online:

That Is Not All, You'll Also Get

A complete copy of The Business Jet Engine® e-Book packed with 100s of ideas

Download your copy of the book and have it on all your devices. 

The e-book will help fill any gaps in your knowledge. In particular, Section 3 covers the "advanced basics" to help you complete your plans - if you're not sure what to do – and will give you ideas to brainstorm with your team.

The book is also packed with all manner of additional ideas and information based on my 20 years of business and leadership coaching.

It's a must have for any ambitious business owner.

Membership of The Business Jet Engine® Facebook Group

The members' forum is the perfect place for ambitious business owners - subscribed to The Business Jet Engine course - to share the journey with likeminded people.

Your business has the potential to grow. Be profitable. Be enjoyable.
But why do it alone? - So this is the place to support each other, share ideas, tips, ask questions, get answers...

And share your BJE journey!

Stewart Pierce

former FD, Parker Building Supplies

"We used The Business Jet Engine to great effect"

It’s a simple but powerful tool that helped us create an aligned strategy across all our 21 branches.

The Business Jet Engine


plus VAT

  • Access to the full suite of step-by-step videos
  • A complete copy of The Business Jet Engine® e-Book - packed with 100s of ideas
  • Quickstart guides and book extracts  for each section
  • Interactive Diagnostic Questions at increasing levels of sophistication from Basic (7 questions) to Advanced (300+ questions)
  • Numerous Tools and Templates to complete The Business Jet Engine® process
  • Membership of The Business Jet Engine® Facebook Group

30 Day Money Back 

I am so confident you will love the BJE Online and the power of The Business Jet Engine® model as you try it out and apply it to your business, that...

My 30-Day Guarantee gives you a full month to apply the course, risk-free.

If you really don't value the power of the model, despite doing the work and, I’ll give you a full refund.

For full details of our policy, please read the section “Refund Policy” on the Terms & Conditions page.

Meet Your Business Coach

Martin Riley, founder of The Business Jet Engine and author of The Business Jet Engine Book , is a business expert who helps entrepreneurs and business owners manage and grow their businesses in the most efficient way.

He has created simple but powerful tools that make the biggest difference in improving your time spent at work.

Through his work with hundreds of clients, he has seen firsthand, companies make significant improvements within the first year - even months - of applying his model.

He has now created the BJE Online where you can learn exactly how to use this model to grow your own business. 


Does The Business Jet Engine Really Work?

Mandy Purdie


"A business owners revelation"

The Jet Engine has been a revelation for me. It's made me look, in depth, at my business and what I'm doing, across the board, in every aspect.

It's changed the way I think about what I need to do - and outsource those bits of running the business, quite frankly, I was no good at.

You cant be good at everything - right?

Some things were blatantly obvious, but not seen, as I was too close to see the wood for the trees.

Over the last two years, I've revisited my Jet Engine model several times, to see where I am now and what needs looking at.

Each time it concentrates my mind - and the efforts of my team - to where the most value lies. And what we need to improve the bottom line and growth.

I can't recommend the process enough! 

The website is clear and very usable. The lessons and additional material can be worked through in your own time with brilliant results! 



"Invaluable support for my business"

Martin Riley's Business Jet Engine model has been a game changer for my company and my team.

Using it, we were able to undertake an analysis of all the key areas of the business and to see where we felt we were currently operating. Taking a ruthlessly honest approach, we were able to score ourselves and quickly see how we currently stood.

Taking this information, we have been able to prioritise and address the key areas in order, be it financial, team, productivity, sales - everything was up for review and improvement.

Some of the key areas that we have seen drastic improvement in include customer service, upselling and marketing to our existing clients, staff engagement and team development to name but a few.

We have used it as a tool to further engage the team, which has been incredibly helpful and has been universally embraced. We continue to use the Jet Engine to review progress, to aid with planning and to guide ongoing business improvement.

I can't recommend The Business Jet Engine enough if you are serious about taking your business forward and investing in the future.


Frequently Asked Questions

Start Growing Your Business Today

The simplest route to simple business planning.